Day of Design: 20 Years of Newspaper Design


Stockholm, Sweden

Aftonbladet is a Swedish tabloid founded by Lars Johan Hierta in 1830 during the modernization of Sweden. It is one of the larger daily newspapers in the Nordic countries. Aftonbladet is owned by the Swedish Trade Union Confederation¬†and Norwegian media group Schibsted, and its editorial page describes it as an “independent social-democratic newspaper.”

The journalistic quality of Aftonbladet has sometimes been questioned. In late 2006, the newspaper’s own journalist Peter Kadhammar directed criticism at the fact that his own paper appears to treat the love life of Swedish tabloid celebrity Linda Rosing as equally important to the war in Iraq.

Source: Wikipedia

Read a 1993 design note from Aftonbladet


380,000 circulation

241 staff

1993 Frontpage
Aftonbladet front page from Feb. 10, 1993
See a newsroom photo from 1993


450,000 circulation

N/A staff

2013 Frontpage
Aftonbladet front page from Feb. 10, 2013 (Or Feb. 8 page)