Day of Design: 20 Years of Newspaper Design

Folha de S. Paulo

São Paulo, Brazil

Folha de S. Paulo, also known as Folha, is a Brazilian daily newspaper founded in 1921 under the name Folha da Noite and published in São Paulo by Empresa Folha da Manhã.

The newspaper is the centerpiece for Grupo Folha, a conglomerate that also controls several other enterprises. Throughout its history, Folha has always been a nimble publication, more responsive to social needs than its main competitors, all of which identified with the political and business ruling classes. It went through several phases and was targeted at different audiences – urban middle classes, rural landowners, the civil society – but political independence has always been one of its editorial cornerstones.

Source: Wikipedia

Read a 1993 design note from Folha de S. Paulo


400,000 circulation

276 staff

1993 Frontpage
Folha de S. Paulo front page from Feb. 10, 1993
See a newsroom photo from 1993


279,000 circulation

N/A staff

2013 Frontpage
Folha de S. Paulo front page from Feb. 10, 2013 (Or Feb. 8 page)