Day of Design: 20 Years of Newspaper Design

The Milwaukee Journal Sentinel

Milwaukee, Wis.

The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisc. It is the largest newspaper in Wisconsin and is distributed widely throughout the state. It is the namesake of its owner, Journal Communications, which is publicly traded on the New York Stock Exchange.

The Journal was started in 1882, in competition with four other English-language, four German- and two Polish-language dailies.

At its circulation peak in the early 1960s, the Journal sold about 400,000 copies daily and 600,000 on Sunday. The Journal was a Monday-through-Saturday afternoon broadsheet, containing its distinctive Green Sheet, also publishing Sunday mornings. Though circulation had declined from its peak, it still held a rare position for an afternoon paper, dominating its market up until 1995, when the Journal and Sentinel were consolidated.

Source: Wikipedia

Read a 1993 design note from The Milwaukee Journal Sentinel
THEN

1993

N/A circulation

N/A staff

1993 Frontpage
The Milwaukee Journal Sentinel front page from Feb. 10, 1993
NOW

2013

217,000 circulation

N/A staff

2013 Frontpage
The Milwaukee Journal Sentinel front page from Feb. 10, 2013 (Or Feb. 8 page)